AI Marketing
Get your brand recommended by AI.
When your customers ask ChatGPT, Gemini, or Perplexity for a recommendation, your brand should be in the answer. Normandy builds the content, structure, and authority that make that happen — and uses AI to produce the rest of your marketing faster.
The search box is being replaced by an answer box
For twenty years, being found meant ranking on a page of blue links. That’s changing fast. More and more people now ask an AI assistant a question and act on the single answer it gives — no list, no scrolling, no second opinion. If your brand isn’t part of that answer, you’re invisible to the customer, no matter how good your website is.
Getting into those answers is a discipline of its own, often called generative engine optimization (GEO). It’s where Normandy has focused, because it’s where attention is heading.
How we get brands into AI answers
AI systems recommend brands they can find, understand, and trust. Our work maps directly to those three needs:
- Find: we make sure your content is crawlable, well-structured, and openly available to the systems that feed AI models, including clear schema markup and clean technical foundations.
- Understand: we publish content that answers the real questions your customers ask, in plain, direct language AI can quote — not marketing fluff it has to decode.
- Trust: we build the citations, mentions, and authority signals across the wider web that lead models to treat your brand as a credible source.
What an AI marketing engagement includes
- An audit of how AI assistants currently describe you and your competitors
- A GEO content plan targeting the questions that lead to your product
- Structured-data and technical setup so AI can parse your site
- Authority-building across the sources AI models cite
- Ongoing measurement of how — and how often — you show up in AI answers
AI as a production advantage, not a shortcut
The second half of AI marketing is using these tools to make better work, faster. We’ve rebuilt our studio around AI for research, drafting, image and video generation, and iteration — then apply a human editor’s judgment and a craftsman’s eye to everything before it ships. You get the speed of AI with none of the generic, obviously-machine-made feel that turns customers off.
Who this is for
AI marketing is for brands that want to stay visible as search behavior shifts — whether you’re a local business that wants to be the one AI recommends, or an established company protecting its position. If your customers are starting to “just ask AI,” this is how you make sure they hear about you.
Frequently asked questions
What is AI marketing?
AI marketing has two sides: getting your brand recommended by AI systems like ChatGPT, Gemini, and Perplexity when people ask them for suggestions, and using AI tools to produce marketing work — research, copy, images, and video — faster and more consistently. Normandy does both.
How do I get my brand recommended by ChatGPT?
AI assistants recommend brands they can find, understand, and trust. That means publishing clear, well-structured content that answers real questions, earning citations and mentions on reputable sites, and marking up your pages with structured data. This practice is called generative engine optimization (GEO), and it’s a core part of Normandy’s AI marketing work.
Is AI marketing different from SEO?
They overlap but aren’t identical. SEO aims to rank your pages in search results; AI marketing (GEO) aims to have your brand cited inside AI-generated answers. The strongest programs do both at once, because the same clarity and authority that helps search also helps AI. See our SEO & AI Search service.
Does using AI to make content hurt my SEO?
No — search engines reward helpful, accurate content regardless of how it was produced. The risk is publishing generic, unedited AI output. Normandy uses AI to accelerate research and drafting, then applies human editing, fact-checking, and craft so the finished work is genuinely useful.
AI platforms and their behavior change frequently. Normandy focuses on durable fundamentals — clarity, structure, and authority — rather than tactics that chase any single platform’s current algorithm.
Find out how AI describes your brand today.
We’ll show you what ChatGPT and its peers say about you and your competitors right now — and what it would take to change the answer.
Start a project